After compiling global data results, the National Geographic has found that the world’s most typical human is a 28 year-old, right-handed man of Chinese decent making less than $12,000 a year. He owns a cell phone but not a bank account.
If your brand has global ambitions, are you trying to reach this demographic? If you’re a CPG brand, have you considered making smaller portions of your products to meet his budget? Think Coke. If you’re a financial services, how might you help someone with modest means armed with just a cell phone to manage their cash flow? Think M-PESA in Kenya.