17 countries, 6 weeks, one pair of underwear … or two

I came across this tagline while shopping for some camping gear and it definitely caught my eye.  The company, Exofficio, has engineered a clothing line with travel in mind. Their line of underwear and clothing dries in as little as 2 to 4 hours and can be easily washed in a sink and air-dried.  It also has some sort of shield to prevent odor, allowing you to stay fresher longer.

In a climate where consumers are increasingly seeking convenience and no-fuss products, this clothing fits the bill. Exofficio is truly passionate about travel and exploration and has found a way to innovate around the difficulty of packing for adventure.  They also support exploring responsibly by partnering with organizations that tread lightly on the earth. This definitely put a smile on my face.

Link: exofficio.com

Share

11/07/2012

Comments

  1. I absolutely love your blog and find the majority of
    your post’s to be exactly what I’m looking for. can you offer guest writers to write content available for you?

    I wouldn’t mind composing a post or elaborating on a lot of the subjects you write with regards to here. Again, awesome web log!

Leave your response

* Copy This Password *

* Type Or Paste Password Here *

  • FutureProof

    Our quarterly FutureProof newsletter provides you with informative think pieces and thought-provoking news and views from The Futures Company employees and offices around the world.

    Subscribe

  • Trend & Tonic

    A heartbreaking story of toast

    23 July 2014

    Post author: Dain Clare

    Trouble Coffee and Coconut Club is ground zero for a fresh artisanal fad: designer toast. T ...

  • Futures Blog

    Value and values at Tesco

    23 July 2014

    The sudden departure of Philip Clarke, Chief Executive of Britain’s largest supermarket, Tesco, after three years in ...

  • Twitter