I came across this tagline while shopping for some camping gear and it definitely caught my eye. The company, Exofficio, has engineered a clothing line with travel in mind. Their line of underwear and clothing dries in as little as 2 to 4 hours and can be easily washed in a sink and air-dried. It also has some sort of shield to prevent odor, allowing you to stay fresher longer.
In a climate where consumers are increasingly seeking convenience and no-fuss products, this clothing fits the bill. Exofficio is truly passionate about travel and exploration and has found a way to innovate around the difficulty of packing for adventure. They also support exploring responsibly by partnering with organizations that tread lightly on the earth. This definitely put a smile on my face.