The Internet of Things means consumers are connected all the time. But what happens when they’re not?
The ubiquity of mobile technology allows us to stay linked to our things almost all the time. And increasingly, many emerging technologies — especially those related to the Internet of Things — depend on that constant connectivity. After all, what good is a smoke detector that can text you when it goes off if you can’t receive that text? Which means that in the always-on paradigm, downtime — however brief — is both unexpected and problematic. Connected products and services need to solve this “last minute” problem to allow us to harness the best of what today’s technology has to offer…and that means finding robust, redundant means of transmitting information (cloud syncing? mesh networks?), staying powered up (solar panels? backup batteries? wireless power?) and reducing the burden on consumer wallets (upcycling and software-equivalents-of-hardware-devices).
“Hooked” observations at CES
- Google Cast for Audio: https://gigaom.com/2015/01/05/google-cast-wifi-speakers-lg-sony-denon/
- Samsung’s Milk Music opens to the web: https://gigaom.com/2015/01/05/milk-music-opens-up-on-the-web-samsung-adds-milk-apps-to-tvs/
- WattUp wirelessly charges devices using radio waves and BLE: http://www.engadget.com/2015/01/05/energous-wattup-wireless-charging-demo/
- Lenovo’s: Vibe Band BV10: Low price, looks great. https://gigaom.com/2015/01/05/lenovos-wearable-the-vibe-band-vb10-is-a-low-cost-looker/
Want to learn more? Join our next MONITOR LIVE — Technology 2015: The Internet of Things is here. What’s next? (available to U.S. Yankelovich MONITOR subscribers) and learn why today’s consumer is concerned about getting Hooked, Fragmented and Compromised, and how your brand can provide them with the bridge they’re looking for to the Digital Continuum. Presented by Jeff Yang, SVP, Consulting; Global Knowledge Lead, Consumer Technology and Andrew Hawn, VP, Consulting; Global Knowledge Lead, Media & Entertainment