Elixr has introduced a mobile app that allows cocktail drinkers (or spirit, beer and wine drinkers for that matter) to rate and comment on the drinks they try, and where they try them. This crowdsourced cocktail network helps consumers discover the best drinks nearby, through sharing with their friends what they find. Elixr’s CEO Marc LaFountain explains this couldn’t have come at a better time: “The popularity of cocktails, spirits, beer, and wine is exploding around the world. So, we’re convinced that now is the time for a network focused on these experiences.” This element of discovery and the hunt for experiences seem to be a perfect fit for the digitally native Millennial generation, and it also creates an opportunity for brands.
Link: www.springwise.com
