HommeMystere is an Australian lingerie store that specialises in lingerie for people who were assigned male at birth and identify as male. It’s recently garnered a lot of attention because the lingerie is designed in a way that is typically thought of as a style reserved for women.
There’s not a boxer or y-front in sight on their website. This is all about luxurious bras, chemises, suspenders and underwear briefs made of satins and silks and decorated with lace and bows.
I see this as a refreshing, gendernormative-busting service that is enabling people to experience their gender in whatever way they desire. The buzz that has been created is hopefully another step in opening people’s minds about the variety of gender expressions and experiences that exist around the world.