Geographical analytics firm Esri fuses marketing data with Census data in their Tapestry Segmentation Project, revealing the predominant consumer segments in each zip code of the U.S. I looked up my own zip code here in Durham, NC, and was unsurprised to find that 19% of us fall into the “Young and Restless” segment, a group of single Millennials who are willing to move for work and can’t do without their cell phones. You got me Esri!
Let’s see how Esri would categorize TFC’s North American offices:
Chapel Hill 27517: 32% Exurbanites
Chicago 60654: 83% Metro Renters
New York City 10010: 56% Laptops & Lattes
Yep, sounds like us! Find out what segments live in your zip code here.
Shameless sales plug: MindBase is TFC’s national attitudinal segmentation. It can tell you what segments your customers fall into, and whether high or low concentrations of each segment are to blame for under-performing store locations or lackluster direct mail results. Learn more here.